base-power · Austin, TX
ABOUT BASE Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time. ABOUT THE ROLE This isn't a traditional CRM or lifecycle role. You’ll build the engine that turns leads into Base members: customer segmentation, automations, and content. Most of your time will go to building communication infrastructure and experimentation in our CRM, combined with writing excellent, high-converting content that builds a system that educates, nurtures, and converts members at scale. If you love testing, data, segmentation, and building something category-defining from the ground up, this role is for you. WHAT YOU'LL DO CRM & Lifecycle Architecture - Own our CRM platform end to end: build and manage workflows, automations, segmentation, lead scoring, and data hygiene - Design, build, and optimize multi-step lifecycle journeys across email, SMS, and in-app touchpoints, tailored to different audience segments - Build reporting and dashboards to track lifecycle KPIs; continuously test and optimize sends, segmentation, and triggers to improve engagement and conversion - Troubleshoot technical issues and maintain data integrity across integrated systems (CRM, ESP, analytics tools) Copy & Content - Translate complex concepts into simple, consumer-friendly language - Write content across the funnel: email and SMS sequences, landing pages, scripts, onboarding flows, newsletters, and paid and organic creative - Define our voice and implement messaging across key brand touchpoints: web, email, SMS, social, and beyond - Collaborate with design, ops, and sales to keep messaging consistent across the journeys you build WHAT YOU'LL BRING - 3–7+ years in lifecycle marketing, CRM…
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