catdaddy · Kirkland, Washington, United States
2K’s Cat Daddy studio, based in Kirkland, Washington, was started 25+ years ago by industry veterans and is now a wholly owned subsidiary of Take-Two Interactive within the 2K Label. The studio is a fun, dedicated family of incredibly hardworking game developers. We have shipped games on almost every genre and platform, with a current focus on mobile games. What We Need We’re looking for an experienced Mobile Ad Monetization Manager to join our team. In this role you will plan and oversee in-game advertising for iOS and Android games. You will work within a multi-disciplinary team to steer our efforts in successfully building, operating, and managing Video Ads and Campaigns to better understand our players and enhance their experience with our mobile games. What You Will Do Campaign & Video Ad Management: Responsibly manage, analyze, and optimize Video Ads and Offer Wall campaigns A/B Testing & Optimization: Run rigorous A/B tests to optimize monetization efforts, including price floors, ad frequencies, and player segmentation. Partner & Vendor Relations: Select, follow, and maintain strong relationships with top ad providers, networks, and mediation platforms. Product Collaboration: Benchmark the market for the best provider integrations. Propose innovative improvements to the Product team on how to better integrate Video Ads and Offer Walls seamlessly into our games. Cross-Functional Strategy: Work closely with UA team to develop cohesive campaign budgets and timelines that balance monetization with user acquisition. Data Analysis: Compile, track, and analyze key performance metrics (eCPM, ARPDAU, LTV, Fill Rates) to turn data into actionable revenue strategies. Who We Think Will Be A Great Fit Experience: Proven track record managing, growing, and optimizing Video Ads and Offer Wall Campaigns through iOS and Android marketplaces. Industry Background: A strong preference for candidates with a background in mobile gaming and a deep passion for the interactive enter…
Sign in to see the original posting
Browse more developer jobs on RoleBurst