movableink · Movable Ink - Toronto, Ontario, Canada
Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan. The Senior Salesforce Administrator serves as a primary strategic administrator and functional lead for Movable Ink’s Salesforce environment. This role bridges business needs and technical solutions by leading requirement gathering, business analysis, and backlog grooming for both administrative builds and custom developer projects. Working across internal GTM teams, operational partners, and technical delivery teams, you will facilitate discovery, write granular user stories, coordinate UAT, and drive declarative platform improvements. Responsibilities: Conduct daily support and administration of Salesforce objects, fields, record types, validation rules, process builders, flows, and related enablement tools. Manage user access, roles, profiles, permission sets, sharing rules, and security controls across Salesforce and integrated sales tools. Troubleshoot bugs, field errors, and integration defects within Salesforce, serving as a point of escalation for complex support requests. Perform data maintenance activities including data cleansing, deduplication, field validation, and data imports/exports. Lead requirements gathering workshops to translate complex business demands into technical specifications and detailed user stories for both admin and development team backlogs. Support intake prioritization and drive sprint grooming sessions to align GTM business requirements with technical delivery execution. Design, build, and maintain scalable declarative solutions using core Salesforce capabilities, including advanced Flows and custom object…
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