worksterjobs.teamtailor.com
Workster is partnering with an international technology company to recruit a Senior Lifecycle Marketing Manager specialising in AI technology. In this role, you will develop and deliver lifecycle marketing strategies that help users discover, adopt and get ongoing value from AI-powered products. You will work across marketing, product, data, sales and customer teams to create relevant, measurable customer journeys. The ideal candidate brings significant lifecycle marketing experience, strong analytical skills and the ability to communicate the value of complex technology to different audiences. Your Responsibilities Define and lead the lifecycle marketing strategy across key stages of the customer journey, from onboarding and activation to retention and re-engagement Plan and deliver integrated campaigns across channels such as email, in-product messaging, push notifications and other customer communications Develop audience segmentation and personalisation strategies using customer behaviour, needs and product engagement data Create customer journeys that help users understand, adopt and make effective use of AI-powered products and features Partner with product, brand, content and creative teams to develop clear, compelling and consistent marketing communications Collaborate with data and analytics teams to identify opportunities, measure campaign performance and generate customer insights Set lifecycle marketing objectives and success measures, including activation, engagement, retention and conversion metrics Run experiments and optimise campaigns, messaging, timing and customer journeys based on results Manage campaign planning, execution and delivery, ensuring communications are accurate, timely and aligned with product releases Work with CRM and marketing operations teams to improve campaign processes, automation and marketing technology capabilities Ensure customer communications follow relevant privacy requirements, consent preferences and internal brand st…
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