klaviyo · Boston, MA
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. About the Team Klaviyo's Personalization & Analytics pillar builds the intelligence layer that helps marketers understand their customers, personalize every interaction, and prove the impact of their work. Our Personalization SKU — which includes Audience Optimization and our personalization engine — is one of Klaviyo's highest-growth paid products and a cornerstone of our Marketing Analytics & Personalization offering. The Personalization SKU is ML-powered, which means the value it delivers is real and differentiated — but it also means customers need to understand what it's doing before they trust it, and trust it before they pay for it. That gap between "this exists" and "I can't imagine working without this" is where this role lives. About the Role We're looking for a Senior Product Manager who is obsessed with one question above all others: why do customers adopt — or fail to adopt — a product that would genuinely help them? This isn't a traditional growth PM role. We're not looking for someone who runs A/B tests on button colors and calls it a day. We're looking for someone who understands that sustainable SKU growth comes from product quality and value clarity first — and that the best conversion and retention lever is an experience so good that customers can't explain their business performance without it. Your primary mandate is the adoption, retention, and trial conversion of the Personalization SKU. That means owning the in-product exper…
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