kayak · Cambridge Office
Skills: Python, SQL
KAYAK, part of Booking Holdings (NASDAQ: BKNG), is a leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We're also transforming business travel with a new corporate travel solution, KAYAK for Business. As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including Momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world. KAYAK is seeking a Data Science Manager to lead our Marketing Data Science team. The team builds the models, experimentation frameworks, and measurement systems that guide how we invest our global marketing spend, and the insights that show what is working across SEM, SEO, brand, and the wider marketing organization. Marketing is central to KAYAK's growth strategy. In this role you will manage a team of data scientists and set the technical direction for marketing measurement, experimentation, and advanced analytics. You will stay hands-on in key projects while building a trusted team, and you will partner with colleagues across marketing, technology, and business teams to turn analysis into decisions that drive efficient growth. WHAT YOUR TEAM COVERS - Marketing measurement: attribution, marketing mix modeling, incrementality and geo-lift testing, value estimation, and user LTV - Experimentation: the end-to-end marketing experimentation lifecycle, from test design and power analysis to execution, analysis, and readouts - Brand media measurement: measuring the impact of upper-funnel and brand investment on traffic, conversion, and long-term value - User journey and landing page analytics: understanding how users move from acquisition to conversion, and identify…
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