pragmatike · Ukraine
Location: Fully Remote (CET) Start Date: ASAP Language: Fluent English required Type: Full-time (Contractor) – 3-month contract to start, with the opportunity to extend ABOUT THE OPPORTUNITY Pragmatike is recruiting on behalf of a fast-growing AI consumer technology company seeking a Lifecycle & CRM Specialist to build and optimize customer communication strategies across the entire user journey. You'll own lifecycle marketing initiatives designed to improve user activation, subscription conversion, retention, and re-engagement. Working closely with product, marketing, and data teams, you'll develop automated communication flows, audience segments, and personalized campaigns across email, in-app messaging, and push notifications. This is a hands-on role for someone who combines strong CRM expertise, analytical thinking, and an understanding of consumer subscription products, with the ability to build and execute lifecycle strategies independently. WHAT YOU'LL DO - Develop and manage lifecycle marketing programs covering onboarding, activation, subscription conversion, renewals, and win-back campaigns. - Build automated email journeys and personalized communication flows across the customer lifecycle. - Identify opportunities to convert free users into paying subscribers through targeted messaging and offers. - Develop re-engagement campaigns to reactivate inactive users and existing customer segments. - Create audience segments using behavioral, product, and subscription data. - Collaborate with product and marketing teams to optimize in-app messaging, push notifications, and other communication channels. - Design and run A/B tests to optimize messaging, timing, offers, and channel performance. - Monitor campaign performance, deliverability, and customer engagement metrics. - Analyze results and connect lifecycle initiatives to revenue, conversion, and retention outcomes. - Ensure communication strategies comply with applicable privacy regulations and consent requir…
Sign in to see the original posting
Browse more developer jobs on RoleBurst