thenewyorktimes · New York, NY
Skills: SQL
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. The New York Times is seeking an intellectually curious individual who is eager to dive into the various advertising analytics and optimization challenges in our advertising business. The Advertising Business Data Analyst Intern will serve the Advertising and Sales teams by analyzing our suite of products and their supporting data sources, using insights to help innovate and optimize our sales efforts. This analyst will partner with Ad Product, Ad Measurement, Sales, Ad Operations, Sales Operations, and Finance to better understand their specific needs to optimize their business. Candidates will learn to communicate effectively across advertising and technology departments, improve presentation skills, identify opportunities to increase advertising revenue retention, and learn about the print and digital advertising ecosystem from initial pitch to ad delivery. Responsibilities Analyze advertising and sales datasets to optimize overall performance. Develop, monitor, and analyze performance through dashboards and provide strategic optimization alerts and recommendations. Help define and develop requirements for analytics tools and reporting dashboards. Provide key business insights to senior sales and advertising leadership based on campaign performance trends. Visualize key metrics on an ongoing basis to communicate out to product, sales, and exec teams. Partner and provide thoughtful and actionable analysis to Sales, Ad Innovation, and Product tea…
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