thenewyorktimes · New York, NY
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. About the Role, Mission or Department Overview The New York Times is looking for a strategic, analytical marketer to help improve how AI-generated answers represent our brand, products, subscription value, pricing and customer experience. In this role, you will build an ongoing understanding of the commercial questions people ask AI systems, the sources shaping their answers, and opportunities to improve the visibility and accuracy of our information. You will identify where to focus, guide experiments, measure results, and turn what you learn into practical recommendations for product marketers and the teams that own or oversee relevant consumer-facing surfaces. This role sits within the enterprise Marketing team and partners closely with cross-functional colleagues across teams, including Product, Growth, Audience, Communications and Customer Care. It is a full-time, hybrid role based in our New York City headquarters. You are expected to come into the office 3 days per week. Responsibilities Monitor how AI systems answer commercially important consumer questions about The New York Times, including questions about our brand, products, subscription value, pricing and customer experience. Prioritize topics and opportunities based on their strategic importance to the business. Identify the sources shaping AI-generated answers and diagnose gaps in how our brand and commercial value are represented. Recommend experiments to improve the visibility and…
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