hinge-health · San Francisco-HQ
Skills: React, Next.js
ABOUT THE ROLE Hinge Health recognizes the importance of brand and creative as a strategic lever. As a Lead Creative Program Manager on the Brand, Creative & Content (BCC) team, you’ll architect and run the systems that power how Hinge Health shows up across the web and key creative channels. The role sits at the intersection of creative, content, marketing and development teams translating business priorities into scalable programs, with a particular focus on AI-driven creative operations and our website ecosystem. This role is designed for an advanced program leader who can own complex, multi-workstream initiatives end to end, balancing strategic thinking with hands-on execution and change management across a broad cross-functional landscape. WHAT YOU’LL ACCOMPLISH Optimize how pods and creative teams operate Analyze utilization, throughput, and quality across creative teams to spot bottlenecks, then evolve processes, tools, and ways of working so teams operate efficiently and ‘at the top of their license. Improve quality, consistency, and scalability of web operations Introduce and refine QA standards, publishing workflows, documentation, and governance to streamline repeatable work (e.g., templates, campaigns, localization) while balancing impact, feasibility, and team capacity. Act as the central connector between strategy and execution Bridge high-level brand and marketing objectives with creative and content by proactively surfacing risks and dependencies and driving clear, timely decisions. Lead creative tooling and vendor ecosystems Own and optimize the creative tooling stack and manage agencies and vendors defining scopes, SLAs, performance standards, and budgets to maximize value and reliability. Scale creative operations with AI and automation Define and execute the AI and automation strategy across the Brand, Creative & Content team, using utilization, efficiency, quality metrics, and ROI insights to continuously improve how creative work gets done. WHO…
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