appsflyer · Herzliya
AppsFlyer is the global leader in mobile attribution and marketing analytics, empowering thousands of the world's leading apps and brands to make smarter growth decisions. For most of these brands, the website is just as important as the app: it's where many customers discover them, sign up and buy. Yet web measurement is still fragmented, built on last-click, cookies and siloed tools that don't connect to the rest of the customer journey. Our Web Attribution product brings AppsFlyer's trusted, independent measurement to the web. We are looking for a Senior Product Manager to lead AppsFlyer's expansion from mobile to web. In this role, you will own Web Attribution end-to-end: how AppsFlyer measures the paid and owned channels that drive website conversions, from search and social to video, AI assistance, CTV and influencers, and how those results connect with app and other platforms into one view of the customer. Join one of AppsFlyer's most strategic bets: bringing the market leader in mobile measurement to the web, in a small, fast-moving team with real visibility across R&D, data and customers. Help leading global brands get independent, trusted web measurement, while shaping a brand-new product area from the ground up. What you’ll do Own the Web Attribution product end-to-end, from discovery and strategy to execution, launch, adoption and continuous improvement. Define and drive the roadmap for web performance measurement: attribution of any channel to web conversions (clicks, views, CTV and more), multi-touch, web analytics and reporting, and ad network integrations and optimization postbacks. Lead in a privacy-first world: build durable measurement as cookies, identifiers and browser rules keep changing, through first-party data, probabilistic and modeled approaches, and partner integrations. Work closely with R&D (Backend, Frontend, Data Engineering, Data Science) to build scalable, high-performance measurement products. Work with ad networks and platform par…
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