lightspeedhq · Toronto
Skills: Python, SQL
Hi there! Thanks for stopping by 👋 Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place! We’re looking for a Lead Data Analyst, Growth Marketing to join our Growth Marketing Team. With ownership of marketing data reporting and analysis, you'll conduct analysis and support our key lead-generation activities. If you love digging into the root causes of problems, finding patterns, and working with multiple teams, then this is the role for you. What you’ll be doing: - Lead the development of new reporting and dashboards to analyze our Marketing effectiveness and support our full funnel programs. - Generate reports on marketing KPIs like leads, conversion rates, website traffic and content engagement on a weekly and monthly basis - Structure complex, ambiguous marketing questions and leverage analytical skill set to drive insightful analyses. - Evaluate and improve data quality, completeness, compliance and cleanliness in Google Analytics, Salesforce, and other systems. - Focus on continuous improvement of existing processes and collaboratinge across with Marketing to create new processes that prioritize automation and business acceleration. - Working cross-functionally with collaborating teams (RevOps, Corporate Data, etc.) to maintain data integrity and consistency, maintaining a single source of truth across the business. - Serve as the senior member on an analytical team of 3, mentoring more junior members, helping them to build their technical and business skills. What you need to bring: - Advanced SQL skills (Asset: Experience with BigQuery and GCP) - Strong business acumen and ability to translate business needs into data requirements - Advanced knowledge of Looker or other BI tools like Tableau or Power BI - Strong expertise with data analysis - Experience with Google Analytics, or other web analytics tools - Knowledge of conversion rates, web metrics and other marketing metrics - Appetite to impl…
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