crunchyroll · Dallas, Texas, United States
Skills: Python, SQL
About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role As the Senior Manager, Global Engagement Strategy and Analytics, you will help shape the strategy of how we grow and deepen engagement with our streaming platform using data. You will sit at the intersection of data, strategy, product, content, and consumer behavior. You will go beyond reporting to investigate what happened, why it happened, what we should do about it, and where we should invest to drive meaningful improvements in engagement. You will analyze consumer behavior to develop insights and strategies that help users discover more relevant content, establish strong viewing habits, and ultimately improve retention. This role is ideal for someone with a strategy/analytics background or prior experience in marketing/growth analytics for digital platforms, combining structured thinking with creative execution, and having a deep understanding of market and regional dynamics, marketing channels and attribution, and content-driven consumer platforms. Core Areas of Responsibility Develop overall engagement strategies by: Analyzing the end-to-end streaming journey, from app entry and content discovery through content start, viewing, completion, and return behavior. Identifying engagement barriers and opportunities across different audience segments. Analyze and measure the impact of lifecycle interventions on engagement and churn. Understand the differences between high, medium, and low engagement users and determine what drives movement between those cohorts. Analyze driver…
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