Goel Dental · DL, India
Skills: HTML/CSS
About the Role
We are looking for a highly skilled, tech-savvy Web Developer, Social Media & Local SEO Specialist to join our growing dental clinic. This is a unique hybrid role designed for a professional who can manage the technical architecture of our digital platforms, handle our social media presence, and drive organic patient footfall. You will be required to work 3 days per week physically at our clinic to coordinate with the medical team, gather content, and understand clinic operations, while the remaining days can be managed remotely.
Website Development & Tech Integrations
Web Development: Build, maintain, and optimize our clinic website using WordPress and custom HTML/CSS. Form Coding & Lead Capture: Code and optimize custom appointment booking forms, ensuring smooth data capture and zero lead leakage. Software Integration: Connect and integrate the website with our internal Patient Management Software (PMS) to sync bookings, schedules, and patient data. Automation: Implement WhatsApp API integrations for automated patient appointment confirmations, reminders, and follow-ups. App Development (Basic Knowledge): Assist in managing or coordinating basic mobile app functionalities or hybrid web-apps for patient check-ins.
Search Engine Optimization (SEO) & Local Search
Local SEO (Google Business Profile): Optimize and aggressively manage our Google Business Profile (Maps) to ensure the clinic ranks in the top "Local 3-Pack" for nearby medical queries. On-Page & Technical SEO: Handle keyword research, meta tags, schema markup for medical clinics, website speed optimization, and perfect indexing on Google Search Console. Off-Page SEO: Execute ethical local link-building, manage local business citations, and directory listings.
Social Media Management (SMM)
Facebook & Instagram Business Pages: Take complete ownership of our official Meta business suites, including profile optimization, page hygiene, and brand consistency. Content Scheduling & Management: Plan, publish…
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