pandadoc · Remote (USA)
PandaDoc is looking for a Senior Product Marketing Manager, CPQ to own the go-to-market strategy for a critical product line in our document workflow and revenue operations suite. CPQ (Configure-Price-Quote) is how we help sales teams close deals faster and expand ACV. It is a strategic revenue engine, and we need a PMM who understands how to market a product that moves the needle on sales velocity and deal size. You'll work directly with our CPQ product team and Sales leadership to define positioning, messaging, and campaigns that resonate with Sales leaders and RevOps professionals who are evaluating whether to build vs. buy. Our buyers need to see clear ROI, implementation speed, and competitive differentiation before they commit. You'll run a dual-track GTM motion that speaks to both the business buyer who owns the budget and the technical operator who will configure and manage the system. In This Role, You Will Own the CPQ GTM strategy. From influencing the roadmap to post-launch adoption and expansion, you're the connective tissue between Product and the market. You define who we're building for, why it matters, and how we win against entrenched competitors. Lead AI positioning for CPQ. AI is changing how sales teams configure, price, and approve quotes. You will translate what our AI features do into outcomes a RevOps leader can defend to a CFO. You will set the standard for accuracy and trust in every claim we make about them. Partner deeply with Product. You'll be in the room early, bringing customer data, competitive intelligence, and market feedback to roadmap conversations. You will advocate for capabilities that unlock commercial opportunity and help co-author product strategy. Own our narrative. Our buyers are Sales leaders and RevOps at SMB companies who evaluate CPQ based on ROI, implementation timeline, and competitive positioning. You will build positioning that converts budget holders and technical operators who influence the decision. Partner wit…
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