babylist · Canada
Skills: Accessibility, Figma
What the Role Is Babylist is growing to support more families in more ways and personalization is at the core of our strategy and product innovation. We’re hiring a principal designer to own it. This role is the durable design and experience owner for personalization, accountable for the UX, vision, KPIs, and quality bar that define how it feels across our product. You translate company goals into clear priorities so the team always knows what to work on and why. You take bold bets, pushing past safe incrementalism to make the case for step-function improvements — advocating for customers’ long-term needs while ensuring business impact. You epitomize being a builder: getting into the work, codebase, and data directly rather than delegating, standing up prototypes and contributing to production-quality interfaces when that’s fastest. You partner with engineers, PMs, and analysts as peer-builders, setting the standard for what an AI-native designer creates. You shape the craft standards and operating model that define Design at Babylist, leading Design’s transition to AI-native product development at scale. This role reports to the VP, Head of Product Design and Research; partners closely with the Consumer Tech Leadership team; works alongside other product designers as an individual contributor and mentor. Who You Are Strategic visionary. You combine user needs, business priorities, and sharp product and design sense into an inspirational vision that articulates the future, allowing the org to work backward with clarity and strategic focus. Craft and experience obsessed. You care deeply about how things feel, not just how they function. You polish the details like transitions, motion, and accessibility. You hold a high bar for delight and have a portfolio of shipped consumer product work across web and native mobile that demonstrates this. Systems thinker. You see the full picture. You think about how a single interaction fits into a broader experience, how personali…
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