applovin · Toronto
Skills: SQL, GraphQL
About AppLovin AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com . To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. The Role AppLovin Ads Manager is opening up to e-commerce and DTC brands at scale, and none of it can be done by hand. CRM runs the whole span: reaching brands who haven't heard from us yet, getting the ones who sign up live and spending, helping them spend better once they are, and winning them back when they stop. Your job is to help build and optimize that machine. You'll own your slice of it alongside our CRM lead, and grow your scope as the platform does. Where You'll Have Impact Activation and onboarding. The core of the job: getting new advertisers through setup and into a live campaign, triggered by where someone is actually dropped rather than how many days have passed. Engagement and performance. The milestone that matters isn't the first campaign, it's the first one that works. Retention and win-back. Advertisers pause for all sorts of reasons. Getting them back is its own discipline. Outbound. Reaching advertisers who haven't heard from us yet, targeted on criteria or intent signals. More than email. SMS, LinkedIn, direct mail and event-driven outreach are all in play. The data and logic layer. Segmentation, triggers and suppression, and the flow between our data platform, Salesforce and HubSpot — understood well enough to fix at source. This is a build job, not a maintenance one. What you build compounds —…
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