roku · Santa Monica, California
Skills: Python, SQL
Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the 1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. What does the team work on? When you join our Core Analytics Team, you become part of a centralized hub of analytics excellence. This team provides the unique opportunity to work alongside a world-class peer group, leveraging centrally maintained tools and resources to drive impactful results. We emphasize continuous learning and development, ensuring team members are always growing their skills and expertise. Collaborating closely with Engineering, Product, and Business teams, we deliver data-driven insights and innovative capabilities that guide our stakeholders, shape our strategies, and enhance the experiences of Roku's users globally. What is the role? The Senior Manager, Marketing Analytics leads a global team of analysts, data scientists, and BI engineers that measures how marketing influences business results across ecommerce, retail, subscriptions, and advertising-supported video on demand (AVOD). You will set the team's strategy, develop managers and technical talent, and guide how Roku measures the impact of brand, performance, and lifecycle marketing across paid and owned channels. Your work will help leaders understand which investments generate incremental resu…
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