Contentoo · Amsterdam
The short version -----------------
Plenty of companies are still running AI pilots. We moved past that a while ago: AI agents and human experts create, localise, check and refresh content for global B2B brands every day, across markets and languages. The next question is a harder one: not how to make content, but which content a client should make at all. That's where you come in.
As an AI Builder, you work on both sides of that. About half your time goes to bringing new clients live. The rest goes to building the intelligence that tells each client what to make next: where competitors outrank them, which pages are losing ground and need a refresh, which topics are an opening nobody has claimed yet, and whether they show up when people ask ChatGPT or Google instead of searching.
We've built our own CRM; our teams work with agents that do everything from setting up a tailor-made demo for a prospect to preparing sales calls and routing client feedback to the right person, and people across the company build their own tools. If you want to do serious work with AI, this is a good place for it. Everyone here is already building.
What Contentoo does -------------------
Most content tools make the client the editor. Most agencies make them the project manager. We'd rather make them the approver: they brief, review, and approve, and we run everything in between, inside their own workflow and tools. That makes us a product with a large service layer, sitting where SaaS, service and AI overlap.
None of that works without good foundations, so that's where we start. Before any agent runs, we capture what makes a client's content theirs: strategy, tone, terminology, compliance rules and hero pieces, per language and market, confirmed by the client. Every agent, expert and signal draws on that brand context. Skip it, and you get generic content, faster.
There's no shortage of software that tells a client what to write. The difference is that we get those foundations right first and the…
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