dept · Budapest
Senior CRM Consultant Budapest, hybrid DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This position sits in our Marketing & Technology service, supporting teams across EMEA. We combine data, technology, creative content, and paid media to crack brands’ business problems and drive revenue through digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include eBay, Open AI, VISA, Meta, and The White Company. JOB PURPOSE As a Senior CRM Lifecycle Consultant, you translate CRM and Digital Marketing strategy into concrete, scalable lifecycle programmes. You define what customers experience, when they experience it, and why, across the full customer lifecycle. Operating at management level, you bridge high-level CRM strategy and hands-on execution. You design lifecycle frameworks, journeys, and segmentation that guide CRM Activation and Engineering teams, ensuring that customer interactions are timely, relevant, and aligned with both business objectives and customer experience principles. You own the tactical journey layer: turning strategic intent into actionable lifecycle designs that can be executed, measured, and optimised over quarterly and yearly planning horizons. WHAT YOU’LL DO Design detailed end-to-end lifecycle blueprints, including welcome, onboarding, engagement, upsell, retention, loyalty, and winback programmes; Define audiences, segmentation logic, triggers, lifecycle moments, and messaging principles across touchpoints; Own the “what” and “when” of customer interactions throughout the l …trun…
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