autoscout24 · Munich (Germany)
As a Commercial Strategy & Program Manager in our Sales Strategy & Operations team, you’ll manage the commercial go-to-market for on-top products across our international markets. With a particular focus on new product launches, you’ll build the business case, define the commercial approach and lead cross-functional execution from launch preparation through adoption and scaling. You’ll be the central commercial point of contact for your assigned products, working closely with Product, Product Marketing, local sales leadership, Pricing, Finance and Analytics. You’ll turn analysis into decisions and strategy, align teams around measurable objectives and drive action when performance falls short. This role is ideal for someone with a consulting or commercial strategy background who wants to combine analytical depth with hands-on responsibility for product commercialization. What you’ll do: Own go-to-market plans: Define target customers, sales motions, market sequencing and launch priorities for on-top products. Drive execution against clear milestones and responsibilities. Build and challenge business cases: Quantify revenue potential, expected uptake and commercial costs. Test assumptions and make clear recommendations on launch and scaling opportunities. Shape the commercial proposition: Work with Product Marketing, Pricing and local markets to translate dealer value into a compelling commercial offer, customer targeting and sales approach. Drive cross-functional launch readiness: Evaluate commercial preparation, recommend market rollout sequencing and present risks, trade-offs and recommendations to leadership Manage commercial performance: Agree KPIs, targets and reporting requirements before launch. Analyze adoption, usage, sales conversion and revenue contribution to identify what drives or limits growth. Turn performance insights into improvements: Lead structured performance reviews and coordinate action plans with clear owners and timelines, escalating unreso…
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