a-place-for-mom · Remote-US
Skills: AWS
About the role A Place for Mom's Martech stack is how we understand, reach and respect the families we help. Today it's spread across tools and teams: Segment for event collection, Customer.io http://Customer.io for messaging, PostHog, Amplitude and Optimizely for analytics and experimentation, Marketo for marketing automation, and our cookie and consent layer. You'll be the bridge between Engineering and Marketing. You'll own the Martech architecture and roadmap and lead the consolidation into one well-architected platform: one clean event stream, one view of consent and Do Not Contact (DNC) status, and fewer overlapping tools. This role has no direct reports. You'll lead through influence, working with engineering teams who build the work and with Marketing, Product, Data and Legal who depend on it. What you’ll do - Set the target architecture for Martech and drive the consolidation plan: which tools stay, which retire, and in what order - Act as the single point of contact between Marketing and Engineering: turn marketing needs into clear technical requirements, and explain engineering trade-offs in business terms - Serve as the administrator for the Martech platforms (Segment, Customer.io http://Customer.io, PostHog, Amplitude, Optimizely, Marketo and the consent platform): user access and roles, workspace and project setup, API keys and integrations, SSO, configuration changes, and audit trails - Own Segment as the event backbone: tracking plan, schemas, data quality, and clean routing to Customer.io http://Customer.io, PostHog, Amplitude, Optimizely, Marketo and Databricks - Lead the Customer.io http://Customer.io and Marketo strategy, including consolidating overlapping journeys, audiences and integrations, and migrating off duplicate tools where it makes sense - Rationalize analytics and experimentation across PostHog, Amplitude and Optimizely: decide which tool owns which job, align event definitions and identity, and retire overlap - Own cookie and consent…
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