bdainc · Shenzhen Shi, Guangdong, China
Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for. Location: This role is based in Shenzhen and requires you to work onsite 5 days per week . To be considered, you must live within commuting distance , as regular in-person collaboration is a key part of the role. About BDA BDA is The Merchandise Agency™, helping the world's most recognized brands connect with their audiences through innovative, high-quality merchandise. We combine creativity, product expertise, global sourcing, and manufacturing capabilities to develop merchandise that delivers meaningful brand experiences. Position Summary BDA is seeking a Product Manager specializing in drinkware to drive product strategy, innovation, assortment development, and category growth. This role will be responsible for identifying market opportunities, anticipating consumer trends, and developing differentiated drinkware products that meet evolving client and consumer needs. The ideal candidate combines strong product management experience with a deep understanding of the drinkware and hydration market, including materials, functionality, design trends, competitive positioning, and consumer preferences. Working closely with design, engineering, merchandising, sourcing, sales, and global manufacturing partners, this individual will help shape BDA's drinkware product portfolio, from early concept development through product launch and ongoing assortment optimization. Key Responsibilities Product Strategy & Category Development Develop and execute a multi-year product strategy for BDA's drinkware category, aligned with business objectives, client needs, and…
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