wpp · New York, New York, United States
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why We’re Hiring We are looking for a Senior Director, Product Management – ID Activation to lead the strategy and development of identity-driven audience activation capabilities across the advertising ecosystem. You will own the end-to-end product vision for audience onboarding, identity resolution, data syndication, and partner activation workflows. Your work will help make audience delivery more scalable, interoperable, privacy-conscious, and measurable across major media platforms. This is an opportunity to shape products at the intersection of AdTech, identity, data, and media while leading a team and influencing partners across WPP. What You’ll Be Doing Define Product Strategy and Roadmaps Set the product vision, strategy, and multi-year roadmap for ID Activation capabilities. Identify opportunities to expand activation through new identity providers, destinations, channels, and strategic integrations. Build business cases and prioritize investments based on customer demand, revenue potential, technical feasibility, and strategic value. Translate market, partner, and client needs into clear product requirements and measur …truncated… ng. We…
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