magnolia · Remote
Skills: HTML/CSS
SUMMARY At Magnolia, the Conversion Rate Optimization Specialist is responsible for improving the performance of the Magnolia ecommerce site by identifying friction in the customer journey and driving measurable improvements to the path to purchase. This is a hands-on, execution-focused role that works within our current platform capabilities to observe customer behavior, surface opportunity areas, and evaluate the impact of site improvements. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Director of Site Experience and Operations and has no supervisory responsibilities. ESSENTIAL DUTIES AND RESPONSIBILITIES Conduct ongoing observation and analysis of the customer journey using available site data, including funnel reports, page-level performance, session behavior, and drop-off patterns to identify where customers encounter friction and where the greatest conversion opportunities exist Develop and maintain a prioritized backlog of conversion improvement hypotheses grounded in customer behavior observations and translate findings into clear, actionable recommendations for the Director of Site Experience and Operations and the UX/UI Designer Design and manage site improvement tests within Magnolia’s current platform capabilities including Shopify native A/B testing tools and Algolia search and discovery features while building the case through documented results for expanded testing capabilities over time in partnership with the Ecommerce merchandising team Evaluate the results of site changes and improvement initiatives while documenting what worked, what did not, and why to build a knowledge base of learnings that informs future optimization decisions and establishes a culture of testing and iteration on the team Collaborate with the UX …truncated… job, the employee is required to sit; use hands and arms to reach, handle, feel; utilize fine motor dexterity of fingers; talk or hear and taste or smell. The employee is frequently requ…
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